What is PVD Jewelry?

What is PVD Jewelry?

PVD, or Physical Vapor Deposition, is a process used to coat jewelry with a thin layer of metal. Physical Vapor Deposition coatings are often used to give jewelry a gold, rose gold, or black finish, and they have several environmental benefits compared to traditional gold plating, vermeil, and other metal finishes.

Benefits & Advantages of PVD 

One of the primary benefits of PVD coatings is that they are much more durable than traditional gold plating. Gold plating can wear off over time, particularly when the jewelry is subjected to frequent wear or chemicals. PVD coatings, on the other hand, are much more resistant to wear and tear and can last for years without needing to be re-plated. This not only makes PVD-coated jewelry more economical in the long run, but it also reduces the environmental impact of the jewelry manufacturing process, as it reduces the need for frequent re-plating and the associated chemical waste.

the smart minimalist PVD necklace made in canada durable
Horoscope Necklace

How is it Eco-Friendly? 

Another advantage of PVD coatings is that it is more environmentally friendly than traditional gold plating. The process of gold plating involves the use of harsh chemicals, including cyanide and other toxic substances, which can be harmful to both humans and the environment. PVD coatings, on the other hand, are applied using a vaporization process that does not produce any hazardous chemicals or waste. This makes PVD-coated jewelry a more sustainable and eco-friendly choice.

Chunky Chevron Pattern Ring

Better Value 

PVD coatings are also more cost-effective than traditional gold plating. Gold is a expensive precious metal, and the cost of gold plating is often reflected in the price of the finished jewelry. PVD coatings, on the other hand, can be applied to a wide range of metals, including less expensive options like stainless steel and titanium, which can help to reduce the overall cost of the jewelry.

TLDR; You get the look and feel of gold, without the price tag! 

Patterned Cuff Bracelet 

In conclusion, PVD is the better option to add to your capsule wardrobe. It's more durable, eco-friendly and cost-effective, making it a great choice for those who want to reduce their environmental impact while still enjoying the beauty and style of fine jewelry.

Canadian Made PVD pieces - Smart Minimalist


Our pieces support a greener future, support local artisans and use ethical practices to produce. Every piece embodies minimalist style with sustainability in mind.


You can shop Canadian made PVD pieces here at the Smart Minimalist. Experience a conscious shopping journey with The Smart Minimalist's collection of Canadian-crafted PVD jewelry.


Back to blog

Leave a comment